Muji’s “Product Fitness 80″ @ Design Museum

ロンドン(デザイン・ミュージアム:3月9〜18日)と東京(ATELIER MUJI:3月1〜20日)で同時開催中の「Product fitness 80もの八分目)」展。「腹八分目」が健康に良いように、ものづくりにも過剰さを抑え無駄をなくす「もの八分目」が必要じゃないだろうか。東北大震災から1年、ものの「適性(フィットネス)」を見直し、必要な大きさや量を超えて肥大化した「もの」を適正なサイズ、量、素材等に戻そうという、無印良品のものづくりの姿勢を伝えるために企画された。

デザイン・ミュージアムの企画展ではないからか(無印良品が場所代を払ってると思う)、全然力が入っていない。他の展覧会に比べて会場も狭くて天井も低く、窓もなくて薄暗いと、開放感が全くない(元々この部屋は展示室じゃなくて、倉庫だったんじゃないかとみている)。いくら過剰を排除すると言っても、展示品も解説も小振りで地味過ぎ。これじゃ発信したいメッセージも伝わらない。写真で見る限り、東京の展覧会の方がまだ格好いい。2014年にCommonwealth Instituteで新装オープンを目指すデザイン・ミュージアムの金づるになっただけかも、という気がする(ガーディアン紙記事)。偶然にも、1階下の「Terence Conran: The Way We Live Now」は、ミュージアム移転に1700万ポンド寄付したというコンラン氏の展覧会だし(金額で負けたか)。こんな陰気くさい場所でやるぐらいなら、ロンドンにある無印良品の大型店舗でやった方が安上がりだし、ましだったなんじゃないかと思う。

A Japanese retail company Muji‘s “Product fitness 80 (もの八分目)” exhibition is currently held in Tokyo (@ATELIER MUJI: Mar 1-20) and London (@Design Museum: Mar 9-18). On the one year anniversary of the Japanese earthquake and tsunami, Muji rethink the way in which design impacts on the way we use energy. The title “Product fitness 80″, like physical fitness, comes from a Japanese proverb “Eating moderately (literally “stopping eating at 80% full”) keeps the doctor away.” The exhibition addresses the question, “what would happen if we use 20% less materials and energy in the actual process of making products?” This exhibition represents a Muji’s approach on manufacturing – removing waste and excess and making their products in adequate size and amount.

Since the show is not planned by Design Museum (Muji assumingly paid to rent the space), it is sort of sidelined. In compare to other two exhibitions, the space is small with low ceiling and dark with no windows (I believe this room was originally a store room or something). Although concept is ‘fitness’ without excess, the products and its descriptions are too little and too modest. The show in Tokyo looks much better on its website. It seems to me that this is like a rip-off by Design Museum who probably needs more fund for moving to a larger Commonwealth Institute building in 2014 (Guardian article). Coincidentally, “Terence Conran: The Way We Live Now” exhibition downstairs is about Sir Conran, who donated £17 million for the museum’s renewal. It would have been better and cheaper to host the show at one of the London’s Muji stores, in compare to this dungeon like space.

↓ 最上階で開催中のDesign of the Year 2012(→過去のエントリー:2009 / 2010)。写真不可のため展覧会の写真はなし。見飽きた感のある、デザインのごった煮的展覧会。

↓ “Anything goes” kind of exhibition that I felt a bit fed-up, “Design of the Year 2012” on the top floor (→past entry: 2009 / 2010). There is no photos allowed, therefore, I couldn’t take any photos.

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