Princi Italian Bakery in SOHO


今日、SOHOのWardour Streetにあるイタリアン・ベーカリーPrinciでランチをした。ミラノに本店があるPrinciは、中華で1、2を争う有名店Hakkasanやミシュランの星を有するYauatcha、カジュアル・アジアンチェーンwagamamaを展開する香港出身アラン・ヤウ(Alan Yau)とのジョイントベンチャー。ヤウの他の店と同じく、Princiもベージュ系でモダンにまとめられている。入り口から奥まで続くカウンターに並べられた高品質のケーキ、ピザ、イタリアン・デリ等は圧巻!ロンドンの中心、SOHOにあるからか、いつも一杯で、お昼時等は席を探すのも大変。故郷の味を求めて来るイタリア人も多い。ただ、レジがもたついて待たされたのが残念。ランチ時など忙しい時間は避けた方がいいかも。

Today we had lunch at an Italian bakery, Princi, on Wardour Street, in SOHO. Princi HQ is in Milan, and the London shop is a joint venture with the restaurateur Alan Yau from Hong Kong , who opened the London’s top Chinese restaurant Hakkasan, the popular Japanese chain wagamama, and Yauatcha with a Michelin star. Princi, decorated with beige smooth limestone, is modern as Yau’s other restaurants. The long glass counter, starting from entrance to all the way at the end of the store, is stuning with full of pastries, cakes, quishes, breads, pizzas, and Italian deli foods. Located in the center of London, Princi is always crowded and sometimes it is hard to find a table on busy times. You als see lots of Italians who miss their food. The only disappointment was that we had to wait a while at the cashier. It may be better to avoid the busy time.

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4 responses to “Princi Italian Bakery in SOHO

  1. Pingback: It’s not Princi, it’s VIVO! |

  2. Pingback: L’Eto Caffe’ @ Wardour Street |

  3. Pingback: Datte Foco Pizza Al Taglio @ Stoke Newington Church Street «

  4. Pingback: Wagamama @ N1 Islington, Angel «

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