FoodHall Deli & Café @ Old Street, Shoreditch

ホクストン・スクエアの近く、オールド・ストリート沿いにあるFoodHallは、総菜や生鮮食品、ケーキ類やその他グルメ食料品を扱う高級デリ&カフェ。店の奥とそこから出入りする中庭に、イートイン用スペースもある。チェルシーの高級住宅地あたりにありそうなこのお店は、高級住宅地とは言いがたいエッジーなエリアにありながら、そこそこ人が入っている。一般的に、置いてある商品は、値段が高い。最初の頃、値札にあまり気をとめず、オーガニックの牛乳や卵、肉類を買って、レジで合計を見てびっくりした。同じオーガニック製品を買うなら、ウェイトローズで充分。だから最近は、もっぱらケーキやパンのみを買っている。このエリアにしては値段は高いけれど、味には定評があり、甘すぎず上品な味で病みつきになる。私はここのバナナのパウンドケーキやラズベリーのフィナンシェなど、シンプルなケーキが好きだけれど、前に買ったチーズケーキもかなり美味しかった。チャバッタも外はパリっ、中はしっとりしていて、お薦め。軽くトーストしてオリーブ油につけて食べると、美味しい。

ただ、ここの店員は、はっきり言って愛想がないし気が利かない。今日も、この間買ったチャバッタがカチカチに堅かったので、買い物ついでに苦情を言ったら、心のこもった謝罪もなく、「たまに日付の古いものが混ざっているから、次から触って確かめてから買うように」と言われた。「品質チェックは店の仕事だろう!!』と言いたかったが、ぐっと我慢。今日は柔らかさを確かめてから買ったチャバッタを手に、店を後にした。こういう非常識な対応はさすがに初めてだったけれど、ここの慇懃無礼な対応はちょっと鼻につく。店のウェブサイトをネットを探していた時に見つけた店のレビューを読んでいたら(肝心のウェブサイトは見つからなかった)、同じ風に思っている人が何人もいて、私だけじゃないんだとちょっと安心した。

サービスの悪さと値段の高さがネックだけれど、それでもやっぱりケーキの味に惹かれて、時に足が向いてしまうのだ。

FoodHall on Old Street near Hoxton Square, is a deli and café, offering a variety of gourmet foods such as freshly prepared food, sandwiches, sliced pizza, pastries & bread, as well as fruits & veg, fresh meat & poultry, cheese and others. There are also eat-in areas on the back and in the courtyard. This posh deli, which looks like the one in an expensive area somewhere in Chelsea, attract a certain crowd in this edgy neighborhood. In general, their products are quite expensive, and you may even think that they are over-priced. First time I visited the store, I bought some groceries like organic milk, eggs and some meat without paying attention to their price tags, and I was surprised by its total at the cashier. Now I don’t buy those ‘organic’ products as I can find good ones at Waitrose with better prices, but still I can’t miss their cakes and bread. Though more expensive than the average price in the area, but its sophisticated taste and perfect sweetness worth the price. I like their simple cakes such as banana sliced cake and raspberry financier, but their cheesecakes I bought before were excellent as well. I also recommend their ciabatta bread, crispy outside and soft inside. It tastes better if you lightly toast it and dip it in extra-virgin olive oil.

But another big minus at FoodHall as well as their price is their often unfriendly and impolite staff. We went to buy ciabatta at FoodHall today, and complained about a rock-hard ciabatta we bought the other day. But we were just told, “next time, touch and check the bread before you buy, as sometimes old stocks mix with the new ones” – without sincere apology. We almost screamed to the guy, “that’s the store’s job to check whatever they sell!!”, but managed to control ourselves and left with newly purchased nicely baked ciabatta. Of course we checked its hardness before we bought. This is our worst experience at the store, but I’ve never impressed by their customer service. I was relieved to know that we are not the only one – I found some reviews about the store while I was looking for the store’s website (but I couldn’t find it), and some people complain the same thing!

Although I don’t like the store’s unpleasant attitudes and expensive prices, their sweets are truly irresistible and go back at the end…

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2 responses to “FoodHall Deli & Café @ Old Street, Shoreditch

  1. everydaylifestyle

    Welcome to my blog and thanks for your comment!

    Yes, their food and products are delicious! Maybe we were just unlucky to go there on the staff’s bad day…

  2. I love Foodhall- such a great place for lunch! Shocking story about the bread though- I did hear some people saying that the staff can be a bit rude but never happened to me… I also heard you can see what they are cooking each day via email. Very nice pictures by the way. You can see my post about it here: http://www.gilka.co.uk/2010/12/29/foodhall-near-old-street/

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