Viet Hoa Café @ Kingsland Road, Hackney

10以上のベトナム料理店が集まる、別名「Phở Mileフォー通り)」と呼ばれるKingsland Roadだが、その中で一番素敵な店がこのViet Hoa Caféシンプルかつスタイリッシュなブランドデザインは、Polka Gelatoも手がけた商業デザイン事務所・Vonsungの手によるもの。ラウンジ系ミュージックの流れる、センスよくまとめられた店内は、オーナーかマネジャーとおぼしきベトナム系のオジサンや従業員のイメージと、どうにもミスマッチだが、良いデザイナーを見つけたのは正解。この辺りのベトナミーズは、値段は多少店の雰囲気と比例するが(でもそれほど変わらない)、味は似たり寄ったりだと思うので、どうせならお洒落なお店で食べた方が気分がいい。同じくデザイン系ベトナミーズのViet Grillと比べ、味も雰囲気もViet Hoaの方が上だと私的には思う。

Viet Hoaのウェブサイトをチェックしていて気づいたのだが、地下は同系列のバーベキューレストラン・MESSになってるのだそうだ。このオリエンタル風BBQのお品書き、とても気になる。一度行ってみたい。

Among more than 10 Vietnamese restaurants on Kingsland Road (also known as the “Phở Mile“), Viet Hoa Café is the chicest place of all. Its simple + stylish branding design is created by commercial design firm Vonsung, whose project list includes Polka Gelato. Its modern interior and cool lounge music doesn’t really match the image of its owner (or manager?) who served our table and workers at Viet Hoa, but let’s put it aside. They just found the right person for the restaurant’s renewal work and branding design. The taste of food is more or less the same at any Vietnamese restaurants in the area, though the price is influenced a bit (but not much) by the cost of interior, and if the food is around the same, it is more pleasant to eat at a nicer place. In compare to another design-y Vietnamese Viet Grill, I prefer Viet Hoa for both ambience and food.

I didn’t realize when we were at the restaurant, but there is also a sister restaurant MESS at the basement. These oriental BBQ dishes are quite interesting and appealing – I have to try soon.

牛肉入りフォー(£6.70)と鴨のローストとご飯のセット(£7.90)/ Pho with beef (£6.70) and Roasted duck & rice (£7.90)

海老とカニカマ入り生春巻き / Summer rolls with prawns & crabsticks  (£3.85)

3 responses to “Viet Hoa Café @ Kingsland Road, Hackney

  1. Pingback: Pho Spitalfields @ Brushfield Street | everydaylife.style

  2. everydaylifestyle

    店も可愛いのでお薦めです!

  3. ベトナム料理大好きです!
    行ってみますね!

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