Tag Archives: ソープ

ITV “Injustice” Advertising Campaign


ITVは、1955年9月に放送を開始したイギリス最大で最古の民間放送局。以前はドキュメンタリーや社会問題を扱った番組などが多かったそうだけれど、90年代後半から、Coronation Streetコロネーション・ストリート)やEmmerdaleなどのソープ・オペラ(連続メロドラマ。日本と違い、昼じゃなく夕方に放映)やリアリティ番組が多くなったそう。ITVは娯楽やスポーツ番組がほとんどなので、私たちもあんまり見ない。

ちなみに去年、アップル社が Apple TVを、iPhoneやiPod、iPadなどと同様「iTV」に変えるという噂を受け、ITVが対決姿勢を表明していたそう(参考ブログ)。未だに名前が変わっていないところを見ると、アップルが法廷での争いに負けると見越して諦めたか、もしくは単なる噂だったのか。

I have seen this advertising campaign on the streets and newspapers many times recently. These ads are of ITV‘s “Injustice, a 5–part series (June 6 – 20) starring James Purefoy as a criminal barrister recovering from traumatic events. Its black & white silhouette design is quite striking, with images of knife and gun.

ITV is the biggest and the oldest commercial television network in the UK, having begun broadcasting in 1955. ITV used to produce strong current affairs and documentary programs, according to Wikipedia. But from the late 1990s it has changed its direction and now its TV listings are full of entertainment programs;  soap operas, such as Coronation Street and Emmerdale, “reality TV” like Celebrity Fit Club and Love Island, and sports. We rarely watch the channel because there are no programs really appealing to us…

One interesting episode of ITV. ITV said that it would “vigorously defend” its brand and reputation, if, as rumoured, Apple renames its Apple TV to “iTV”, as in a series of their popular product names like iPhone, iPod, or iPad (Telegraph article). Apple TV is still “Apple TV”, so I guess it was just a rumor or Apple gave up assuming that they are going to loose the legal battle.