A Japanese living in London writes anything about everyday life in UK – cafe, restaurant, design, stores, politics, news, events, art/museums, films, food, fashion, travel etc. イギリス暮らしもかれこれ10年。カフェ、レストラン、デザイン、お店、政治、ニュース、イベント、アート／美術館、映画、食、ファッション、旅行等々、ロンドンでの日常生活や、英国に関する情報を思いつくままに綴ります。
After Christmas present, now Valentine’s day gift. I saw these catchy Valentine’s day adverts of Liberty department store on its store front on Carnaby Street.
Each advert makes up of a title of a classic love song and its singer, together with a witty, cute and colourful illustration corresponded to the song. There must be at least 10 adverts as there is an advert with ‘#10’ on it, but I could find only 6 on Liberty website.
Here is the list of songs they use:
#1 “The Power Of Love” Frankie Goes To Hollywood
#2 “I Don’t Wanna Miss Thing” Aerosmith
#4 “Un-Break My Heart” Toni Braxton
#5 “When I Fall in Love” Nat King Cole
#9 “Always on My Mind” Elvis Presley
#10 “All Out of Love” Air Supply
Other two songs (which may be either #3, #6, #7 or #8) I found on their store front are :
“Wild Thing” The Troggs
“Total Eclipse of the Heart” Bonnie Tyler
I couldn’t find any other information about the adverts on internet – if you find any, please let me know!
A little while ago in the mid-November, Secret Intelligence Service (SIS) or MI6 put an full-page advert to recruit Intelligence Officers on the media, such as Evening Standard or Economist. Sounds unreal, but it’s true. UK govenment has two divisions of Intelligence: MI6 supplies foreign intelligence and MI5 is in charge of domestic intelligence, and this is the advert by MI6.
The advert tries to change general public’s stereotypical image of spy, a cool hero who perform high-speed chases and shoot-outs in casinos, like MI6 agent James Bond in 007 movies. Instead, the qualities that MI6 look for are more ordinary and more subtle, such as simple ability to get on with all sorts of people from all kinds of cultures. The advert also denies the white, male stereotype, and they don’t care gender or where you’re from, as long as British national. Spay is not unlikely a loner, and intelligence is a team game and every member is constantly supported. Many operational jobs are in our London HQ, instead of international mission, and fit well with family life. Still secrecy has to be kept, and the details of work is secret and candidates are asked not to discuss their application with anybody. The candidate will be able to disclose a role to one or two close friends or family after joining MI6, and receives a help to create a cover story for everyone else.
After this advert, a fake advert on the directgov website, used for government recruitment, seeking a “target elimination specialist”: £50,000-£60,000, with “performance bonuses on completion of missions” (the Guardian). In reality, it is said that first year’s salary at MI6 is only £24,500 and not as glamourous as you think – you can’t do it if you are not passionate about your job as an intelligent agent, I guess.
The campaign was launched in January 2009, playing on the similarity between the words “Market” and “Meerkat” and with Orlov’s catchphrase ‘Simples’. It has achieved a great success since then and also has contributed to a commercial success for comparethemarket.com to become the UK’s 4th most visited insurance website, and the site’s overall sales doubled. By 2010 the site had increased its market share by 76%. As of today, Aleksandr has more than 800,000 Facebook fans and around 55,000 followers on Twitter, as well as his Flickr gallery for family portraits. The adverts are quite funny, so check out the videos on YouTube’s channel of comparethemeerkat.com.
‘Renew‘ is a recycling bin with LCD screens on both sides, placed about 100 within Square Mile. This glossy bomb-proof heavy-duty pods costing £30,000, not only swallow recycle materials such as paper, cans and plastic bottles, but also entertain passersby with a variety of information displayed on the screens. Renew transmits between 6am and 23:59pm each market day, and includes breaking financial and corporate news, general news headlines, weather forecasts and other topics including sport, fashion, travel, the arts and entertainment, as well as updates during emergencies and local information such as Tube and NHS, and of course advertisements as well. →further details
Although being installed initially from January 26, I’ve never noticed Renew. It is a bit too hard to look at the screen as the screen is low, especially for tall men, but it would help you kill your time while waiting at a traffic light, a bus or your friend, in case you forget your smartphone with you. It is said that other cities abroad such as New York, Singapore and Tokyo are interested in the concept of Renew.
Mr. Opie started to gather contemporary packaging from cereal boxes to cigarette packs, when he was 16 in 1963. Since then the collection has expanded and now contains over 500,000 items – not only packaging but also anything seen in everyday life; bottles, labels, signs, promotional and advertising material as well as toys, games, travel, transport, leisure, entertainment, comics magazines, newspapers, souvenirs, and ephemera such as postcards, song sheets, posters and brochures. By walking thorough the exhibition rooms in chronological order, you can observe daily life in Britain and its change over decades.
Impressive collection that make even a foreigner like me nostalgic, but the museum is so stuffy – too much things in such a tiny and dark space. I felt a bit dizzy and claustrophobic at the end… I wish I can see those items up close in more relaxing and generous space!