A Japanese living in London writes anything about everyday life in UK – cafe, restaurant, design, stores, politics, news, events, art/museums, films, food, fashion, travel etc. イギリス暮らしもかれこれ10年。カフェ、レストラン、デザイン、お店、政治、ニュース、イベント、アート／美術館、映画、食、ファッション、旅行等々、ロンドンでの日常生活や、英国に関する情報を思いつくままに綴ります。
The campaign was launched in January 2009, playing on the similarity between the words “Market” and “Meerkat” and with Orlov’s catchphrase ‘Simples’. It has achieved a great success since then and also has contributed to a commercial success for comparethemarket.com to become the UK’s 4th most visited insurance website, and the site’s overall sales doubled. By 2010 the site had increased its market share by 76%. As of today, Aleksandr has more than 800,000 Facebook fans and around 55,000 followers on Twitter, as well as his Flickr gallery for family portraits. The adverts are quite funny, so check out the videos on YouTube’s channel of comparethemeerkat.com.
This largest ever Easter egg hunt launched on 21 February 2012. By participating the egg hunt, you can win an exclusive Diamond Jubilee Egg with 60 fine gems encrusted on this 18 carat gold egg, worth over £100,000! Each egg has a unique keyword at its location, and text this word to 80001 to enter (entries are open until April 3rd). 12 zone maps are available online. You can entry once for each egg, so the more eggs you find, the greater chance you will get to win the prize.
You can be the owner of one of these eggs through their “eggsclusive auctions“; around 30 of the eggs are to be auctioned on March 20, and the others are being auctioned online, with bids closing at 5pm on April 9. If you cannot afford to buy on auction, you can also get the egg goodies including hand-painted miniatures of the Big Egg Hunt eggs, Oyster wallets, tote bags, and Paint-Your-Own-Egg packs at The Big Egg Shop at Selfridges. All profit go to the charities Elephant Family and Action for Children.
This is what I saw. It is made by a sculptor and President of the Society of Wildlife Artists, Harriet Mead. I checked her egg on the website, but I didn’t see the lizard and glass hopper on the actual egg??
Yesterday, the Times launched “Save Our Cyclists” campaign, after its 27-year old young journalist (a woman in the photo below)’s tragic cycle accident putting her in coma since November last year (→detailed story). Now one-third of adults own a bicycle in UK, and 13 million people ride a bike regularly. Since 2001, 1,275 cyclists died on British streets, and since 2009, the number of serious injuries and deaths involved in bicycle has been rising, and 104 people in 2009 and 111 people in 2010 have died while riding a bike. The latest data shows there were 1,850 deaths or serious injuries in the first half of 2011, a 12% rise on the year before. In London on average, 16 people die on their bikes every year.
The government’s effort to improve road safety (see my blog on 2009/07/29 and 2010/03/10), however, hasn’t produced much results and there is no visible attempt such as better bicycle lanes (except bicycle super highway that is no use for me) – how possibly person in charge believe that promotion video online that many cyclists have never checked or cycle training course that only few people know would make a big difference?? In fact, London is a lawless and dangerous zone for many cyclists: full of large vehicles such as bus, trucks, and white vans; obnoxious taxi and mini-van drivers and motorcyclists in hurry; and reckless cyclists with racing bikes going everywhere without paying attention around. I often encounter a danger or near-miss when on bike, so I use my bike only when needed and choose a road with less traffic as possible. But I am not the only one who is scare of riding a bike in London – there are many bikes with dust on top, obviously not used for long time, in the premise of the building where I live. What a waste.
The times campaign puts up 8-point manifesto, calling for cities to be made fit for cyclists, such as mandatory safety equipments for trucks, identifying and redesigning of dangerous road junctions, more budget for cycling infrastructure etc. According to a Telegraph article, several studies show that the more cyclists there are, the fewer get hurt, as drivers become more aware of cyclists. 2012 London Olympic is coming in half a year and more people are expected to visit the city. As a result, more visitors will hit the road with Boris rental bike, so it is imminent for London to tackle with road safety for cyclists, for its reputation.
One New Changeの1階で見かけた、頭やお尻、そして着ているコートにたくさんのキスマークのついた黒犬の像。これは、メンタルヘルスのチャリティ団体・SANEが、うつ病やメンタルヘルスへの認識を高めるため、「Black Dog Campaign（黒犬キャンペーン）」の一環としてロンドン各地に設置した40体の黒犬の一つ。団体の設立25周年の年に合わせ、昨年7月から今年7月まで行われるこのキャンペーンは、精神疾患の持つネガティブなイメージを払拭し、身体疾患のように誰でもかかる可能性のある病気として一般に認知されることを目的とし、スティーヴン・フライやレイ・デイヴィスなど、自らも精神疾患に悩むセレブなどもサポートしている。
ローマ時代の詩人・ホラティウスによって最初に記されてから、古代から現代に至るまで、黒犬はうつの隠喩として使われており、第二次大戦時の首相・ウィンストン・チャーチルも自らの陰鬱な気分を「黒犬」で表したという。これらの黒犬像は、セレブやアーティスト、一般人がデザインした各々違ったデザインのコートをまとい、首には「collar of hope（希望の首輪）」と呼ばれるSANEのメンタルヘルス・ヘルプラインの情報が記された首輪を着けている。上の写真のキスマーク入りコートは、昔ボンドガールを演じた女優で、最近ではグルカ兵の権利保護を目指したGurkha Justice Campaignで有名な人権運動家・Joanna Lumley（ジョアンナ・ラムレイ）がデザインしたもの。
キャンペーンは「black dog parade（黒犬パレード）」で幕を閉じ、その後犬たちは、メンタルヘルスへの資金集めのためにオークションにかけられる予定。
I spotted this black dog statue, wearing coat with lots of ‘kisses’ (also on his head and buttock), on the ground floor in the One New Change shopping mall. This is one of the 40 black dog sculptures placed across London by mental health charity SANE, as a part of a “Black Dog Campaign” to raise awareness of depression and mental health, running throughout the organisation’s 25th anniversary year from July 2011-July 2012. The goal of the campaign is to reduce the stigma surrounding mental illness and to normalise it to be perceived like any physical condition. The campaign is backed by celebrities including Stephen Fry, Ray Davies, Clive Anderson and Rory Bremner.
First coined by the Roman poet Horace, the metaphor of the “black dog” for depression has been used from ancient time to the present day, and is adopted by Winston Churchill to describe his darker mood. Each black dog wears a ‘coat’ designed by celebrities, artists and members of the public, along with a ‘collar of hope’ that gives details of SANE’s mental health helpline. The coat in the photo above is designed by Joanna Lumley, British actress and also known as human rights activist who recently involved in the Gurkha Justice Campaign.
The campaign will culminate in a ‘black dog parade’ this year before the dogs are put on auction to raise funds for mental health.
ちなみに去年、アップル社が Apple TVを、iPhoneやiPod、iPadなどと同様「iTV」に変えるという噂を受け、ITVが対決姿勢を表明していたそう（参考ブログ）。未だに名前が変わっていないところを見ると、アップルが法廷での争いに負けると見越して諦めたか、もしくは単なる噂だったのか。
I have seen this advertising campaign on the streets and newspapers many times recently. These ads are of ITV‘s “Injustice,“ a 5–part series (June 6 – 20) starring James Purefoy as a criminal barrister recovering from traumatic events. Its black & white silhouette design is quite striking, with images of knife and gun.
ITV is the biggest and the oldest commercial television network in the UK, having begun broadcasting in 1955. ITV used to produce strong current affairs and documentary programs, according to Wikipedia. But from the late 1990s it has changed its direction and now its TV listings are full of entertainment programs; soap operas, such as Coronation Street and Emmerdale, “reality TV” like Celebrity Fit Club and Love Island, and sports. We rarely watch the channel because there are no programs really appealing to us…
One interesting episode of ITV. ITV said that it would “vigorously defend” its brand and reputation, if, as rumoured, Apple renames its Apple TV to “iTV”, as in a series of their popular product names like iPhone, iPod, or iPad (Telegraph article). Apple TV is still “Apple TV”, so I guess it was just a rumor or Apple gave up assuming that they are going to loose the legal battle.