A Japanese living in London writes anything about everyday life in UK – cafe, restaurant, design, stores, politics, news, events, art/museums, films, food, fashion, travel etc. イギリス暮らしもかれこれ10年。カフェ、レストラン、デザイン、お店、政治、ニュース、イベント、アート／美術館、映画、食、ファッション、旅行等々、ロンドンでの日常生活や、英国に関する情報を思いつくままに綴ります。
The campaign was launched in January 2009, playing on the similarity between the words “Market” and “Meerkat” and with Orlov’s catchphrase ‘Simples’. It has achieved a great success since then and also has contributed to a commercial success for comparethemarket.com to become the UK’s 4th most visited insurance website, and the site’s overall sales doubled. By 2010 the site had increased its market share by 76%. As of today, Aleksandr has more than 800,000 Facebook fans and around 55,000 followers on Twitter, as well as his Flickr gallery for family portraits. The adverts are quite funny, so check out the videos on YouTube’s channel of comparethemeerkat.com.
昨日、ボリス・ジョンソン市長とTransport for London （TFL）は、夏にスタートする市の自転車レンタルシステムを前に、自転車利用者の安全と事故減少を目指し、新しい「Cycle Safety campaign（自転車安全キャンペーン）」を発表した。このキャンペーンでは、ピーク時のトラック利用の自制や死角の少ないTrixi mirrorsのトラックへの取り付け等トラック業界との協力、パンフレットや講習等自転車利用者への啓蒙・教育活動、警察と協力しての違法行為の取り締まり、ロンドン検察局と共同での自転車事故の刑事訴追プロセスの強化、Cycle Superhighways（自転車専用ルート）の建設のほか、特に問題となっている、トラックが左折する際に直進する自転車との衝突（過去エントリー参照）を防ぐため、赤信号でも自転車が左折できるよう検討することなどが含まれている。上のビデオはTVや映画館で流されているキャンペーン広告。銀行強盗に成功した一団が、まさに車で逃亡しようというところで、自転車に気づかず事故を起こしてしまうという、なかなかインパクトがある広告で、ドライバーに運転の際は自転車に注意するよう呼びかけている。
Yesterday, London Mayor Boris Johnson and Transport for London (TFL) announced a new Cycle Safety campaign for improving cycle safety and reducing the number of serious cycling accidents, before the launch of the Cycle Hire Scheme this summer. This campaign includes additional funding for cycle training, working with the Police and the London Criminal Justice Board to tackle irresponsible behaviors on the road and to strengthen criminal justice procedures for dealing with cyclist deaths and serious injuries, distributing safety mirrors such as Trixi mirrors to fleet operators and working with the HGV industry to avoid deliveries at peak times, constructing Cycle Superhighways, and possibility of allowing cyclists to turn left at red traffic lights, particularly to avoid collisions with lorries and trucks (see also my past entry), which are responsible for more than half of London’s cyclist deaths each year. The video above is a campaign advert on TV and in cinemas across London, encouraging drivers to look out for cyclists on the roads. It is funny but shocking – a group of bank robbers fail to notice a cyclist as they escape in a car.
As a cyclist himself, the Mayor is a enthusiastic promoter of bicycle and safety of cyclists, spending a record £111 million in 2009/10 and promoting the controversial Cycle Hire Scheme, inspired by theft and vandal-ridden Paris’ Vélib. However, as a cyclist, I want the city to spend more money for making more bicycle lanes throughout the city, that are fully protected from obnoxious drivers, like the ones in northern European countries. I would think educational brochure and cycle training teaching us just common sense are more or less waste of money, except for children – many cyclists know the rules but just ignore them to travel faster. Planned Cycle Superhighways connect London and its suburb (see the routes), not within the city, and it is no use for me as a central London resident (well, at the edge of it). By the way, there are a lot of ‘crap’ bicycle lanes throughout the city and UK, and you can check those on photo-sharing Flickr group “the world’s worst cycle lanes,” organized by the Guardian,” as well as the book “Crap Cycle Lanes“.
The two photos below are the “Ghost Bikes” placed on the fatal accident locations across UK, paying tribute to dead cyclists. Two cyclists’ death by being hit by a truck, were reported in the last two days in London (article 1、article 2).