Tag Archives: Thursday

Shortlist / Stylist Free Weekly Magazines

ShortListは、ホワイトカラーや専門職の高収入の若い男性をターゲットにした無料週刊誌。イギリスの男性雑誌・FHMの元編集長で、同じくイギリスにベースを置く男性誌・Maximのアメリカ版のCEOだったMike Soutarによって、2007年9月に創刊された。イギリスの主な都市の、電車や地下鉄の駅、バスターミナル、NCPの駐車場、空港、スポーツクラブ、French Connection(FCUK)のショップなど、男性がよく行きそうな場所で、毎週木曜に配布されている。発行部数は50万部を超え、男性のライフスタイル・マガジンとしてはイギリス最高の発行部数を誇る。



ShortList is a free weekly magazine launched in September 2007, targeting young professional males. The magazine is founded by Mike Soutar, former editor-in-chief of FHM in UK and Maxim in the US as its CEO. It is handed out every Thursday at around train and Underground stations and bus terminals in main UK cities, and can be also be picked up at NCP car parks, airports and French Connection stores and sports/health clubs. Shortlist boasts over half a million circulation, and is the biggest-circulation men’s lifestyle magazine in UK.

Shortlist is a lightweight magazine with only 60 pages (this issue’s case), but concisely deals with topics that young men like, such as sport, TV, cars, movies, gadgets, fashion and men’s beauty products. The good point is no nudity and no young women in underwear or bikini, so that you can read in public space without feeling embarrassed. The bad point is advertisements that occupy half of the magazine and it is kind of hard to find an article buried in a flood of advertisements, as the magazine is free and obviously relies on income from advertisers. But with its sophisticated layout and tasteful articles make it easy and fun to read in a train or bus.

For women, there is a sister magazine called Stylist (web version is at Stylist.co.uk), talking about anything women love – fashion, travel, interviews, beauty and cosmetics, restaurants, cooking etc as well.